The German automaker is banking on a successful rollout of the EQS in North America that will erase any memory of its troubled - and now nixed - launch of the EQC crossover in the United States. As TechCrunch has noted before, this is a high-stakes game for Mercedes. Mercedes is betting that the tech, coupled with performance, design and the price will attract buyers. There is even a new fragrance called No.6 MOOD Linen and is described as “carried by the green note of a fig and linen.” But it’s also loaded with tech, including a 56-inch hyperscreen, monster HEPA air filter and the software that intuitively learns the driver’s wants and needs. There are many Pinnacle for Mac alternatives. So there is no Pinnacle Studio for Mac users. The 2022 Mercedes-Benz exudes ultra-luxury, as expected. Pinnacle Studio is a unique non-linear video editing software aimed at the Windows consumer market.
Mercedes, which earlier this year outlined a €40 billion ($47 billion) plan to become an electric-only automaker by the end of the decade, needs to either convert old S Class owners to the EQS or bring in a new slate of buyers. The S-Class has long been the company’s storied and luxurious flagship sedan. Mercedes’s decision to price the EQS below the S Class, which starts at $112,150 (including destination charge), illustrates the stakes at play here.
